Features of trade through online stores. (The author – Alexander A. Demin, director of the online store 'your home entertainment' web address WWW.EKATORG.RU) In our time, a variety of online retailers are taking a larger segment of the commodity market, and their services are used by a significant percentage of the population. However, because of his experience dealing with customers shop, as well as exchange ideas with other directors of the online shops found that there are many aspects of the work, unclear to potential buyers, or that they had the wrong opinion. Our range of products – are computer games, encyclopedias, tutorials, software, movies for all directions adults and children, books, manuals, books for all ages and interests, used books, so the product is meant for this segment.

In particular, it is often asked: 1) Can I come for the item right now, to see what is available? 2) Why is there no sign shop on the street, why in the office sometimes there is no one? 3) Is there a guarantee that the product quality, why the organization at the store and not entrepreneurs or Company Ltd., is safe? 4) Why is good in two and sometimes three times cheaper than in stores?? It is suspicious, it probably home-made? Well, try to answer these questions in order: First of all, online stores are designed for the buyer familiar with the Internet, the computer user who knows what he needs and what it's called … …. It's no secret that we all want to buy the cheaper product to us, right now, without the hassles of running around shopping, excellent quality, but still delivered to your door … .. So maybe! In particular, it explains it all growing popularity of Internet shopping – it's efficiency and low prices. But since there are no miracles, and the goods all the stores buy from one and the same wholesale supplier, and often at bargain prices, the online stores can save only to: reduce the number of employees, size of the warehouse, the amount of margin and the absence of an open shop shopping area.